Using Social Media to Find a Job

You can use the social media applications you’re already using to stay in touch with friends and classmates to look for a job.

Paul Gillin, author of The New Influencers, and Chris Brogan presented a webinar on finding a job using social media (Twitter hashtag #work2) on March 24. For more information check out Chris Brogan’s free e-book. Some of their tips:

  1. Twitter: Use to find job leads. Tell your network what you are looking for. Also check out
  2. Google and RSS feeds: Set up feeds using key words to look for jobs. Exp. the company you want to work for.
  3. LinkedIn: Use applications such as SlideShare to show off your presentations. Use the WordPress application to show off your blog and your expertise and interests. Watch status changes. If someone leaves their job, you can be first in line to apply for it.
  4. Online portfolio: Quality matters, but so does quantity. Show off your expertise! Include links. One possibility:
  5. Facebook profile: Use your network to get job leads. Facebook is more personal than LinkedIn so check your privacy settings and look to see what photos you are tagged in.
  6. Resumes: Still need them, but also include a “social media press release” with background links where you worked previously and links to where people are talking about you. Your resume should be a jumping-off point to your capabilities. Spell check! It should look professional.
  7. If you don’t get the job: It’s OK to ask why or where you can improve, but don’t be offended if a company is not able to give you the information.
  8. Include your geography so you appear in geographical searches.
  9. Make yourself memorable to the hiring agent: Use tools to be creative. Create media specifically for the company you are applying to. Don’t go with a cookie-cutter approach. You are not a cookie-cutter candidate.
  10. You are responsible for your own professional development. You might need to pay to go to a conference. Go to the library! Constantly be in education mode and networking mode. You will likely need to reinvent yourself several times during your working life.
  11. Recommendations: Get them before you need them. The best time to get a recommendation is when your interaction is fresh in their mind.
  12. Before you go looking for a job Google yourself, so you know what’s out there with your name on it.
  13. Show your expertise by publishing your own book. These websites make it possible to self-publish:,,

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